Mad&Women Agency - Paris
       

24 SÈVRES 

 

 

CHALLENGE

 

 

Propose a campaign to increase the business and awareness of 24 Sèvres in France and abroad (mainly in the US market)

 

 

STRATEGY

 

 

24 SÈVRES RELEASES ITS FIRST INTERNATIONAL POSTER CAMPAIGN: #NOMORECLICHES

 

By diverting the clichés of Parisian women, the campaign celebrates women’s freedom: both in the clothes they like to wear and in the behaviours they spontaneously adopt.

 

 

4 famous models illustrate this campaign

 

A poster campaign in Paris and New York

 

An Instagram, Facebook and Youtube video relay