Propose a campaign to increase the business and awareness of 24 Sèvres in France and abroad (mainly in the US market)
24 SÈVRES RELEASES ITS FIRST INTERNATIONAL POSTER CAMPAIGN: #NOMORECLICHES
By diverting the clichés of Parisian women, the campaign celebrates women’s freedom: both in the clothes they like to wear and in the behaviours they spontaneously adopt.
4 famous models illustrate this campaign
A poster campaign in Paris and New York
An Instagram, Facebook and Youtube video relay