Mad&Women Agency - Paris
       

CHALLENGE

 

Advertising often tends to fall into the « trap » of sexism, and that is what the City of Paris is now seeking to engage against.

 

So how can we fight against the non-representation of women in important roles, and on the overexposure of women-objects, in sexualising positions ?

 

STRATEGY

 

The organization of a day dedicated, in the form of a conference, to discuss the issues of advertising and the consequences of sexism with advertisers, advertisers, billboards, schools, journalists, institutions and associations concerned by this cause.

 

More than a campaign, more than a conference, a commitment.