To modernise a brand created in 1977 and keep it up to date without compromising its values based on tradition and family.
By keeping what is at the core and made the success of this iconic french brand :
lexpertise, refinement of the fabrics, passing on tradition from generations to generations.
Celebrate families in any form and kind : modern, without convention.Because today, the bonds keeping a family together are just as strong as they used to : they simply come in so many different ways. This is what we want to picture and celebrate : Moments of togetherness amongst new generations.
These everyday life scenes come up in prints and short films depicting spontaneous and modern families.