Mad&Women Agency - Paris
       

CHALLENGE

 

Because 9 months of pregnancy deserves extensive and personal support, as well as freedom of decision, we wish to affirm the proximity and presence of Ramsay General de Santé with women during their pregnancy project.

 

STRATEGY

Speak out for the first time via a #9moismonchoix poster campaign in the streets of Toulouse to humorously decomplex the daily lives of pregnant women. As well as a large-scale operation to test maternity for a night. 

 

#9moismonchoix therefore becomes an obvious choice, that of turning to Ramsay to best guide our pregnancy project from the beginning.