Mad&Women Agency - Paris
       

VISA

 

CHALLENGE

 

Help VISA employees to better understand VISA Europe’s values and provide tools to create a more inclusive work environment for all. Promote the Women in Business network and celebrate the launch of Diversity@VISA.

 

STRATEGY

 

On the occasion of a founding event, address in all transparency the theme of stereotypes and inequalities in companies.

 

To introduce freedom of speech, gather feelings and ideas from employees and make a long-term commitment for more inclusion in the company.

 

An event during which VISA Europe launches an internal campaign, called Stereotypes#NoFilter, featuring hook sentences heard around the halls or internalised, demonstrating that their use is not harmless and that they hide a true blood-curdling reality.