Mad&Women Agency - Paris
       

CHALLENGE

 

Create a campaign of commitment and mobilization to make know, act and love, fostering the emergence of a dynamic conducive to change under the pressure of citizens and organizations mobilized.

 

 

STRATEGY

 

The campaign imagined for W7 is a countdown, available on the website feministscount.org, due August 24, opening of the G7. It marks the emergency to act, with the arrival of the deadline.

The website also makes available to all figures and concrete evidences of the magnitude of the issue. « Time passes by, inequalities remain » A hashtag has also been set up to gather all the interactions around the campaign and the movement:

#FeministsCount

 

 

Time passes by, inequalities remain.